Why Kickstarter?

Until this morning, I hadn’t decided which crowdfunding platform to choose between Kickstarter and Indiegogo for my campaign starting tomorrow. I want to raise the money to print my erotica as a book.

UPDATE: My campaign was successful! You can buy fingers & tongues as a paperback or e-book.

Below are the pros and cons I noted yesterday evening.

Indiegogo Kickstarter
fewer visitors + more visitors
+ fail in obscurity fail very publicly
+ erotica not connected to future Kickstarter campaigns a past erotica project could put off backers of future unrelated projects
this campaign’s success not shown in my Kickstarter project history + a successful project in my project history generates confidence
~35% success rate ~45% success rate
+ accepts Paypal doesn’t accept PayPal
+ don’t have to register to pledge have to register to pledge
+ can pledge anonymously  – change display name to hide real name
collects payment immediately + takes payment only if campaign is successful
default pledge set to $100 (what the!) + default pledge amount is blank
+ easier to get onto the home page (no curated lists) most of the home page projects are curated lists – visitors have to scroll to the bottom of the home page for popular projects
lots of crazy projects + better reputation
not very well known + best-known crowdfunding platform
only provides names and e-mail addresses of backers as a downloadable file + provides tools to mail surveys to backers of each pledge level
icky campaign e-mailed updates + nicely-presented campaign e-mail updates
not Kicktraq-able + Kicktraq-able
+ can name pledge levels in a separate field just one text field to describe pledges
+ two people told me my project was better suited to Indiegogo + very few erotica projects but some successes

Format of e-mail updates for backers

Indiegogo

Kickstarter

Only the text in the blue box is the actual update from Indiegogo. Whereas most of the mail in a Kickstarter message is the update text.

Dashboard

The screenshot below is for an unlaunched Indiegogo campaign, but you should get an idea of what stats are on offer for campaign owners. (My Kickstarter campaign isn’t live yet – I don’t have access to the dashboard.)

Indiegogo dashboard

Wordle: Why Kickstarter?

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