30 AUGUST 2013
I love MOO. I use them to make my Minicards, for my company, my jewellery and my personal cards. In 2013, I started to look for a new permanent role. MOO was my ideal company. After trying different ways to make contact, I finally went for awesome.
I explained the process I used to create wedding invitations using MOO postcards.
I had sent my friend a list of links to the pre-designed packs. She misunderstood what the packs were and picked a single design from one of the packs.
I created something similar to her specifications. I uploaded images for the front and back of the postcards to be used as the wedding invitations.
Afterwards, I realised that my friend wouldn’t have been able to use MOO herself. Why not?
These are the kinds of brochures Barclays Bank have today.
They’re about banking products and not about how people think about money.
(Ignore the left-hand pages from here. They are my portfolio in the other direction.)
Three weeks later – June 2013 – I was invited to an interview with the Head of UX (I’d applied for that role in April!).
The outcome was a recognition that I was more suited to the product space (yah, which is why I’d written to the CPO) and that there were no roles for me at moment.
I was told that they’d keep me in mind for future opportunities.
When the brand becomes bigger than the company
My interviewer presented MOO as a B2B company that made business cards. However, any company that uses bright colours and an informal tone that includes stickers with “Yay!” on them is going to attract non-business custom too. And I think you’ll find that there are more people than businesses.
I know – and MOO know – that people use MOO for personal print projects too. They have a hugely loyal customer base. Why not talk to personal customers directly, and in the language of personal need?
MOO have already built a system that takes, prints, dispatches and supports orders; that’s the hard part and they’ve got it sorted.
Why not widen the offering – maybe through a sister site – to more customers? A new site – or changing the existing one to align with customer needs – is a relatively small thing to do to greatly increase revenue.